The Maestro

From digging
with a shovelto building
businesses.

Danny Cardenas is a first-generation son of immigrants who started in the trades and built his career from the ground up.

Danny Cardenas, The Maestro, seated in a sunlit studio wearing a black Rosewood cap and shirt

“Las balas al pecho.”

— Danny Cardenas
$25M+
Construction revenue generated
900K+
Combined social audience
7+ Years
As an entrepreneur
Coming soon

Jaguar Boy

Danny's next story is on the way. Stay tuned.

Open Trades

Build with people who build.

A free, open community for contractors, tradespeople and business owners. Ask questions, share your work and learn from people who build for a living.

  • Free to join
  • Every trade
  • Real conversations
Wila brand board: white Wila logo with the tagline Share Your Voice on black, the Wila app shown on two phones, and promotional banners, social posts and a handwritten Ideas, Stories, Conversations note in black and teal

Share your voice. Alza tu voz.

Co-founder · Audio-first connection

Ideas. Stories. Conversations. Wila brings podcasts from YouTube, Spotify, Acast and more into one place, with voice messages open to everyone. Find the voices your feed never shows you.

Join the Wila beta on TestFlight →
Scan to download

I can't hate what built me.

During uncertainty, always go back to your roots. We are forever connected, chapter by chapter, in the great book of life.

To all my immigrants from all walks of life, building and growing the American dream: we are a testament of what can be done through resilience and sacrifice.

The American dream works, you just have to work for it. Don't let them take that away from you.

Alza tu voz.

Love y'all,

The importance of branding

Not everyone should be a business owner

How the business grew so fast

A CEO on taking on too many jobs

A CEO goes all in

Wila presents In The Room, an intimate acoustic experience with Mr. Lil One and Conejo: coming soon to Los Angeles and Las Vegas

Upcoming events

Talks, meetups and live sessions. New dates are added here first.

ComingSoon

Wila presents In The Room

Mr. Lil One × Conejo · An intimate acoustic experience · Los Angeles

Follow for updates →
ComingSoon

Wila presents In The Room

Mr. Lil One × Conejo · An intimate acoustic experience · Las Vegas

Follow for updates →
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Bring Danny to your event

Conferences, job sites, podcasts and panels. Send a request below.

Book Danny
Contact

Let's build
something.

Speaking, partnerships, press, Open Trades or a real conversation about business. Send a note and the team will follow up.

More ways to reach Danny